Local search engine optimization (also known as local SEO) is one of many tools in the toolbox for digital marketing. When it comes to search engine optimization, businesses often think only of the global game. But there are good reasons why you should also be thinking about local search.
- Keyword Research
The first step in local SEO is to find keywords that relate to your industry and have a high enough search volume to be worth targeting. It would be best if you target both commercial and non-commercial phrases. Commercial keywords are words like “buy” or “for sale” in the query, while non-commercial terms are more conversational.
- Create a Google My Business Account
To claim your business for local search, you need to have a Google Local account. This is relatively simple and can be done directly through Google or by setting one up on a business website. If you go straight through Google, type in your business name and location, and if you have a local business, it should come up. Once you find your listing, make sure to claim it by clicking “Is this your business?”
- Fill out your Google My Business Account Information
This account is where you will add all of the information that Google uses for local listings. It’s important that you fill out as much as possible and put in your physical address before other information like business hours. This should include:
- Add Photos and Videos
Images and videos are a great way to provide more information about the services you offer and should be included on all of your online profiles such as Google My Business, Facebook, Instagram, YouTube, and Yelp. This is also important to allow customers to see your business as it exists so they can put a face with the name.
In conclusion, local SEO can have a huge effect on the success of a business not only because of the organic traffic but also because of the conversion rates. Whether you want to grow your online presence or improve the user experience for the customers in your area, SEO is what will help you achieve this.